Who We Are

About Us

Whether it is a single project or an integrated strategy, Ifill/DoubleBack Global Group provides innovative and comprehensive solutions. By assembling a creative, professional and effective team and collaborating with the client, we develop a project plan and service offering that will capture, preserve and share your story.

Adrena Ifill

Founder & CEO

Adrena Ifill is a connector and communicator who uses various mediums to shine a bold light on mission-aligned people, projects and organizations.  She recognizes the power of narrative and first-person authorship. She is working on amplifying stories of care, centering women of color leaders, too often unrecognized and erased in historic accounts. 

Adrena is often consulted for her expertise in communication strategies, project management, media production, organization development, and equity, access, and inclusion.  Looking at history and anticipating the future, she believes in the power of research and preservation in partnership with technology.  As CEO and Founder of DoubleBack Global Group, Adrena curates historical and cultural assets, digs into personal and public archives, and produces engaging events. She has a proven record of inspiring multidimensional teams to achieve unprecedented results by orchestrating complex projects, productions, and processes.

Her creative works have won many awards for writing, directing, and film production. Adrena’s documentary about Rep. Robert Smalls, who was enslaved in South Carolina and served as a five-term US congressman during the 19th century, received national and international acclaim. She was most recently a 2020 AADHum Scholar at the University of Maryland, focusing on access and equity in the collection and distribution of archival materials. Her work was also recognized by the Society of American Archivists.

A graduate of Williams College, Howard University and George Washington University, Adrena serves on several educational and philanthropic boards.

Our Services

DoubleBack Global Group orchestrates complex projects, productions, and processes that bring forth and preserve the movements and moments of global Black history and culture.

Narrative Advocacy
Impactful stories change lives. With our clients, we work to capture, preserve and share these stories with a wide audience via the best platform. Listening and developing the actions and impact, we take the almost forgotten stories, people and events from off the shelves to the big screen or to your palm-sized device to make a lasting difference.
 
Media Production

We develop and produce content that centers culture of care in stories grounded in the heritage and culture of the Black diaspora.

Communication Strategy

We work with clients to develop action-oriented messages and initiatives across multi-platforms.  From strategic planning to brand messaging, we partner with our clients to reach beyond the traditional storytelling and illuminate the future. 

NAICS Codes

512110

Video Production
Video Production
Learn More
1

541611

Administrative & General Management Consulting Services
Administrative & General Management Consulting Services
Learn More
2

541613

Marketing Consulting Services
Marketing Consulting Services
Learn More

541618

Other Management Consulting Services
Other Management Consulting Services
Learn More

541720

Research & Development in the Social Sciences & Humanities
Research & Development in the Social Sciences & Humanities
Learn More
5

561920

Convention & Trade Show Coordination
Convention & Trade Show Coordination
Learn More

Do you need a team that understands your story and how to preserve and share it with a global audience?

Ifill/DoubleBack Global group is your strategic partner for these services and more.