Who We Are
Whether it is a single project or an integrated strategy, Ifill/DoubleBack Global Group provides innovative and comprehensive solutions. By assembling a creative, professional and effective team and collaborating with the client, we develop a project plan and service offering that will capture, preserve and share your story.
Adrena Ifill
Founder & CEO
Adrena Ifill is a connector and communicator who uses various mediums to shine a bold light on mission-aligned people, projects and organizations. She recognizes the power of narrative and first-person authorship. She is working on amplifying stories of care, centering women of color leaders, too often unrecognized and erased in historic accounts.
Adrena is often consulted for her expertise in communication strategies, project management, media production, organization development, and equity, access, and inclusion. Looking at history and anticipating the future, she believes in the power of research and preservation in partnership with technology. As CEO and Founder of DoubleBack Global Group, Adrena curates historical and cultural assets, digs into personal and public archives, and produces engaging events. She has a proven record of inspiring multidimensional teams to achieve unprecedented results by orchestrating complex projects, productions, and processes.
Her creative works have won many awards for writing, directing, and film production. Adrena’s documentary about Rep. Robert Smalls, who was enslaved in South Carolina and served as a five-term US congressman during the 19th century, received national and international acclaim. She was most recently a 2020 AADHum Scholar at the University of Maryland, focusing on access and equity in the collection and distribution of archival materials. Her work was also recognized by the Society of American Archivists.
A graduate of Williams College, Howard University and George Washington University, Adrena serves on several educational and philanthropic boards.
DoubleBack Global Group orchestrates complex projects, productions, and processes that bring forth and preserve the movements and moments of global Black history and culture.
We develop and produce content that centers culture of care in stories grounded in the heritage and culture of the Black diaspora.
We work with clients to develop action-oriented messages and initiatives across multi-platforms. From strategic planning to brand messaging, we partner with our clients to reach beyond the traditional storytelling and illuminate the future.
